Founder-Acharya:

His Divine Grace A.C. Bhaktivedanta Swami Prabhupada

The Hare Krishna movement was established in 1966 by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada (Srila Prabhupada). The mission of this nonsectarian, monotheistic movement is to promote the well being of society by teaching the science of Krishna consciousness according to Bhagavad-gita and other ancient scriptures.

Krishna consciousness is meant to be a joyful process, and in our lives joy is expressed through culture. Spiritual life should include the perfection of beauty in musical, visual, and literary arts. Devotees aspire to come closer to transcendence by coming to the platform of goodness first. Arts in the mode of goodness should be pleasing to the ear, the eye, the tongue, and the other senses. They should satisfy the senses in such a way that the devotee learns to look for true beauty in spiritual life rather than material life.